Why I Started MD LeadFlow
After almost 30 years watching the sales-vs-marketing lead-quality fight, here's why I built MD LeadFlow — and what intent-based marketing actually is.
The Sales-vs-Marketing Blame Game (And the Data That Actually Ends It)
Stopping The Cycle: The Sales-vs-Marketing Blame Game (And the Data That Actually Ends It) Every company I’ve worked with in almost 30 years has had some version of this meeting… Sales
What Is Intent-Based Marketing? A Plain-English Guide
:The inside scoop: What Is Intent-Based Marketing? A Plain-English Guide Most marketing starts with a guess. You pick an audience — homeowners aged 35 to 55, business owners in a certain
Why Most Small Business Marketing Fails Before It Starts
Strategy vs. Tactics: Why most small business marketing fails before it starts Most businesses don’t have a marketing problem. They have a strategy problem that shows up wearing a marketing costume.